Fernando Barbella, a multi-disciplined award winning Creative Director, with digital DNA and many years of international experience in fully integrated communications. He has worked in the UK🇬🇧, Spain🇪🇸, Argentina🇦🇷 and Chile🇨🇱 at JWT, DDB, BBDO and Ogilvy, on local, regional and global projects on a diverse range of clients including the likes of Nike, Audi, KitKat, Pepsi, Volkswagen, SEAT, Microsoft, Gatorade, Brahma Beer, Doritos, Dove, Coca-Cola and American Express. He’s passionate about anything that can help to build a bridge and a bond between a brand and a user. With a deep knowledge of how technology can transform communications, but at the same time with the talent and humanity to harness this to ideas which move people, no matter the shape of those ideas. His work has been recognised at the London International Awards, Eurobest, New York Festivals, The One Show, Yahoo! Big Idea Chair, Effie Awards, Webby Awards, the FWAs, Deustche Welle Best of Blogs and AdAge’s "Book of Tens”, among others. He’s a member of Creative Social and the IADAS (International Academy of Digital Arts). He gave lectures about creativity and digital media in USA, Canada, Spain, Brazil, Argentina, Chile, Guatemala, Mexico, Panama, Paraguay, Venezuela, Ecuador and Uruguay.