Sheldon Levine is the community manager for Sysomos, acting as his company’s public face to connect with its many audiences around the globe. Having emerged as a thought leader in the digital world, Sheldon’s engaging communication style has helped countless numbers of organizations understand how they can leverage social media to boost their business success. Through community outreach, new media marketing and public relations, Sheldon illustrates how social media monitoring and analytics lead to improved customer relationships and measurable ROI. Sheldon is co-founder of a weekly Twitter chat, #SMmeasure, that focuses on the use of social media and how to measure its results. With a Masters in Professional Communication, Sheldon has taken his traditional PR training to a new level, transferring it into the realm of social media and adding his own personal twist to wake people up to all that social media can be. When he's not online for work you can find Sheldon online having fun. This includes trying to keep over four blogs constantly updated (key word is "trying").